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Showing posts from July, 2024

You Have A Serious Business. So What? So Does Everyone Else.

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Humor, Business and How It Isn't About You Content is not just king. It's queen, rook, bishop. However, a pervasive issue that AI is not helping with is aggressively bland text that doesn't stand out in any way. Thousands of words that are blander than crackers and far less fulfilling. One thing AI can't do - because a lot of actual people can't either - is a humorous tone. When you're writing any kind of copy a little humor is a solid bet because it evokes a strong, positive emotion and people will remember that. Every year the Clio Awards are roughly half humorous advertising.  Everyone has expectations about how topics are written about. There is an endless supply of writing - from medium to substack - about *ANYTHING* and any sampling based on a topic will likely give some clue about the pervading tone.  I regularly read about warfare. The pervading tone? VERY SERIOUS©️  However, a wise old Navy Chief once told me "The military is too goddamned dangero

Never Dance Again: A Story Told In Remix

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By wiredforlego from Portland, USA - Day 1 : Celldweller, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=147338547 Blue Stahli is an American electronic rock music project by Bret Autrey, a proflic musician with an astonishing decade of creating truly compelling music across an incredibly broad spectrum of sound and subject.  Battle Tapes is an American electronic rock band, based in LA, formed in 2010 with four members: Josh Boardman, Riley Mackin, Josh D'Elia and Pete Kraynak. On December 1st, 2017, Blue Stahli released the album Starlight under the nom de musique Sunset Neon with the track Never Dance Again .  On May 10, 2018, Battle Tapes released a  remix .  The lyrics (after the article) are identical in both versions.  However, these songs are incredibly different.  The original version is an upbeat dance-rock track with vocals vocals harkening back to the Pet Shop Boy's Can You Forgive Her? in its auditory tone but with a gleeful edge of revenge in term