You Have A Serious Business. So What? So Does Everyone Else.
Humor, Business and How It Isn't About You Content is not just king. It's queen, rook, bishop. However, a pervasive issue that AI is not helping with is aggressively bland text that doesn't stand out in any way. Thousands of words that are blander than crackers and far less fulfilling. One thing AI can't do - because a lot of actual people can't either - is a humorous tone. When you're writing any kind of copy a little humor is a solid bet because it evokes a strong, positive emotion and people will remember that. Every year the Clio Awards are roughly half humorous advertising. Everyone has expectations about how topics are written about. There is an endless supply of writing - from medium to substack - about *ANYTHING* and any sampling based on a topic will likely give some clue about the pervading tone. I regularly read about warfare. The pervading tone? VERY SERIOUS©️ However, a wise old Navy Chief once told me "The military is too goddamned dangero...