A Lack of Content as the Exclusive Content
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| "Totally meant to do that." |
That is from a fascinating and disconcerting article that you can read here. There is wisdom in staying in your lane, but there is also wisdom in finding lessons from sources that are - or just appear to be - out of your lane.
What social media platforms and studio streaming services have in common is content and how it is everything.
Netflix was the vanguard of streaming exclusive original content with House of Cards. Original is the key word here because for some time, Netflix and Hulu would pass content back on forth on streaming or would have the same products available at the same time. Similarly Twitter and Facebook - relatively very briefly - had a lot of parallel content. A lot of it was disinformation, but it was parallel.
Original and exclusive content became a key selling point for all streaming services and every streaming service is certainly looking for their own Game of Thrones, their own Ted Lasso, or perhaps their own cricket streaming.
Social media will likely never have exclusive content also needs content and but their "brief but intense mania" is happening now. That mania prompted Twitter Distributed Denial-of-Service (DDoS) Attack itself.
Every time Twitter stumbles another platform will see a spike in users.
No one will generate content for free and it's doubtful anyone is "cool" enough for a social media platform to pay them to write 250-word posts for their full-time job. They are competing for countless individuals to make content and also generate "the churn," and there are two things that will determine the winner, and neither of them is content they are User Interface (UI) and User Experience (UX).
The easiest aspect of the platform has to be posting and it's good to have at least two ways to do it (browser and app usually). Spoutable moved away from it as soon as they could and it would appear that if you can edit text on a post then ironically, that means the text means far less.
Bluesky has grown exponentially it's demonstrated how not only UI and UX are linked but at present users are ensuring their own User Experience is what they want/need it to be.
The magic bullet of Bluesky is it when you follow someone you can look at their blocked list and should follow that list, you can make all of those blocks with yours with one click.
Since Bluesky is presently invite based, it's a safe bet that the person invited knows the person who invited them and will share similar interests including those who you don't want to hear from.
From the start, the User Interphase directly creates not just a UX but a community. You don't just show up in a new city, but directly into a local community, so to speak. If you only want to interact only with that community, you can do that.
Bluesky's exclusive content is actually a lack of content but a lack of content the users actually control.
Original and exclusive content became a key selling point for all streaming services and every streaming service is certainly looking for their own Game of Thrones, their own Ted Lasso, or perhaps their own cricket streaming.
Social media will likely never have exclusive content also needs content and but their "brief but intense mania" is happening now. That mania prompted Twitter Distributed Denial-of-Service (DDoS) Attack itself.
Every time Twitter stumbles another platform will see a spike in users.
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| It's called "Balkanization" |
No one will generate content for free and it's doubtful anyone is "cool" enough for a social media platform to pay them to write 250-word posts for their full-time job. They are competing for countless individuals to make content and also generate "the churn," and there are two things that will determine the winner, and neither of them is content they are User Interface (UI) and User Experience (UX).
The easiest aspect of the platform has to be posting and it's good to have at least two ways to do it (browser and app usually). Spoutable moved away from it as soon as they could and it would appear that if you can edit text on a post then ironically, that means the text means far less.
Bluesky has grown exponentially it's demonstrated how not only UI and UX are linked but at present users are ensuring their own User Experience is what they want/need it to be.
The magic bullet of Bluesky is it when you follow someone you can look at their blocked list and should follow that list, you can make all of those blocks with yours with one click.
Since Bluesky is presently invite based, it's a safe bet that the person invited knows the person who invited them and will share similar interests including those who you don't want to hear from.
From the start, the User Interphase directly creates not just a UX but a community. You don't just show up in a new city, but directly into a local community, so to speak. If you only want to interact only with that community, you can do that.
Bluesky's exclusive content is actually a lack of content but a lack of content the users actually control.
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| Aka The Contraption |
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